The international trademark registration system, administered by the World Intellectual Property Organization – WIPO, allows trademark holders to extend the protection of their marks to multiple countries through a single international application and the payment of a single set of fees. This streamlined process simplifies the management of intangible assets, making it particularly appealing and practical for brands with a wide global presence.
Many states decided to join this system from the beginning, with others following suit over time, thereby expanding the territorial scope of international trademarks. Recently, it was Qatar’s turn, with its accession taking effect as of August 3rd. This brings the total number of members to 115, covering 131 countries, which together account for more than 80% of global trade.
Until now, those seeking trademark protection in the Desert Emirate had to navigate a complex and costly registration process through the country’s national system. Qatar’s entry into the Madrid System is therefore a strategic move in two directions, as it facilitates both the protection of foreign trademarks in the country and the global expansion of Qatari brands.
However, it is crucial to keep in mind that for a sign to obtain protection, it must comply with the specific legislation and administrative practices of the country in question; the success of the protection will depend on these local regulations. Nevertheless, in the long term, the efficiency and cost savings become evident when managing rights through a single procedure and with a single entity. In the case of Qatar, products or services that are prohibited by local legislation cannot be protected, regardless of the registration method and adherence to local practices in describing these products and services is essential.
Welcome to the Madrid System, Qatar!
Paula Cerrillo
